Recently, Allstate launched the Good Hands (SM) Community. Members of the site can share stories, views and experiences on common topics central to Allstate’s goal of helping people protect what they have and prepare for the future.
Allstate launched this new online community as a way to engage with consumers in a non-marketing and non-traditional environment to better understand their needs and how best to help serve them.
Allstate wants to empower consumers through dialogue to share their hopes, dreams and challenges on topics such as vehicle ownership, making a difference in their community, managing daily spending, and personal finance.
Consumers can become members of the Good Hands Community by visiting the site. As members of the site, users have the opportunity to join discussion forums and comment on blog posts to share their opinions, experiences and ideas with other members.
In the spirit of trust and value, there will be no sales or solicitation-related activity allowed within the community. Further, the Good Hands Community values transparency and while professional moderators will follow discussions on the site to ensure they are appropriate they will not seek to censor conversations among members.
The All Things Wheels category allows people to share ideas on how to be safe and smart about what they drive.
June highlights include:
Teaching Your Teen To Drive: Questions you may want to ask yourself before you start the driving conversation with your teen.
VIDEO – Sharpen Your Mind and Become a Safer Driver: Viewers can see how brain fitness exercises can help them improve driving because they can see more of what’s around them, react to it more quickly and remember it better.
Members of the community discuss their favorite car audio accessories.
In Used vs. New, members of the community discuss the pros and cons of buying new versus used cars.
The Making a Difference category allows people to share ideas on how to make a difference in their community.
June highlights include:
Volunteering: A Different Way to Donate: Ideas on volunteering for a worthy organization.
Unplugged: The Little Things Can Add Up To Make a Difference: Featured Blogger Margaret Morrey shares an inspirational story about how she helped her family and her co-workers make a difference by unplugging unused electrical devices.
Members of the community share stories about others helping them and how that inspired them to help others.
What’s your favorite story about volunteering with your kids? In addition, community members share ideas about teaching kids how to live responsibly and making a difference.
The Daily Spending category allows people to share ideas about managing and tracking spending.
June highlights include:
Revolutionary Plan to Live Debt-Free: Don’t Buy Stuff You Cannot Afford: A hilarious clip from Saturday Night Live that is a “commercial” about a book called “Don’t Buy Stuff You Cannot Afford.”
Cutting Travel and Vacation Costs: Tips for cutting travel and vacation costs, including an innovative program called “house-swapping” where people work out agreements to stay in each others’ homes which helps cut down on lodging.
Community members discuss What should schools teach about Personal Finance to Kids? and How have you made yourself STICK to your budget.
The Personal Finance category allows people to share their ideas about protecting and planning for the future.
June highlights include:
The Number – Is there a “Magic Number” for retirement? Featured Blogger Matt Easley talks about the recent commercials proclaiming that there is a “number” for retirement. He encourages people to think of retirement planning as a journey and compares it to tools like Mapquest and Car Navigation systems.
How to Help Protect One of Your Most Important Assets, Your Home: 4 steps to help protect your home.
In The Savings Challenge – How much do you save per month? Members of the community share interesting tips and tricks on how to meet monthly savings goals.
Community members share the wisdom and advice their parents gave them about living responsibly with their money in What Did Your Parents Teach You About Money
URLs/Links:
Good Hands Community: http://www.goodhandscommunity.org
All Things Wheels: http://www.goodhandscommunity.org/n/pfx/forum.aspx?webtag=aghwheelidx
Making a Difference: http://www.goodhandscommunity.org/n/pfx/forum.aspx?webtag=aghsocialidx
Daily Spending:
http://www.goodhandscommunity.org/n/pfx/forum.aspx?webtag=aghdailyidx
Personal Finance:
http://www.goodhandscommunity.org/n/pfx/forum.aspx?webtag=aghplanidx
Tags: Allstate, Good Hands Community, wheels, autos, social responsibility, making a difference, daily spending, personal finance
Related Links:
Follow Good Hands (SM) Community on Twitter: http://www.twitter.com/GHCommunity
Follow Allstate on Twitter: http://www.twitter.com/allstate
Follow Allstate on Facebook: http://www.facebook.com/allstate
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