With FrienderBenders.com, Allstate shows drivers how bad habits can contribute to accidents without resorting to scare tactics.
Teaching Without Preaching
The goal of Friender Benders is to help drivers recognize their own bad driving habits without feeling like they are being talked down to or being scared straight. To do that, Allstate used humor to portray negative actions and consequences together in a silly situation.
Watch the FrienderBenders.com Video Introduction
Click on the embedded video above to view the intro of FrienderBenders.com. Stay tuned at the end for some bonus outtakes featuring our animated bird.
Users Make FrienderBenders.com Their Own
Drivers can select their bad driving character, upload a photo of themselves or a friend, attach a sound effect and FrienderBenders will create a short animated movie of a virtual accident or “pile-up.”
Share FrienderBenders with Friends
When drivers finish their funny car crash animation, they can share it with their friends via email, save it to their Facebook page or even embed it on their blog.
Bad Driving Characters
Make-Up Mary
She thinks that 65 mph on the freeway is the perfect time to apply more eye shadow.
Hungry Horatio
He’s so starvin’ that he can’t keep his greasy fingers on the wheel.
Johnny Distracto
There’s no distraction on the road this rubberneck won’t check out.
Texting Tessa
She is always connected, her eyes forever glued to the screen . . . and never on the road.
After creating their own fun-filled video, visitors can learn more about Allstate Insurance through the links at the bottom of the site:
Bumper-to-Bumper Basics (sm) ― Get help finding the insurance right for you with Allstate’s virtual insurance guide
Quote.Allstate.com ― Get a quote online for auto insurance.
Call to get a quote by phone: 866-540-5490
Locate an agent at AllstateAgencies.com
URLs/Links
FrienderBenders: http://www.frienderbenders.com
FrienderBenders Video on YouTube: http://www.youtube.com/watch?v=Y08mpVc4Vak
Allstate RSS Feeds
VehicleVibes: http://feeds2.feedburner.com/VehicleVibes
Insurance Made Simple: http://www.allstate.com/rss/insurance-made-simple.xml
Life Changes: http://www.allstate.com/rss/life-changes.xml
Safety and Prevention Tips: http://www.allstate.com/rss/safety-and-prevention-tips.xml
Do More With Your Money: http://www.allstate.com/rss/do-more-with-your-money.xml
Related Links
Follow Allstate on Twitter: http://www.twitter.com/allstate
Fan Allstate on Facebook: http://www.facebook.com/pages/Allstate-Insurance/50138985328
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